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Secret Speyside is a unique and carefully curated collection of single malt Scotch whiskies from the Speyside region, created by the Secret Speyside brand (owned by Chivas Brothers and Pernod Ricard). It is aimed at enthusiasts of discovery and tasting the extraordinary – whiskies from lesser-known, often closed or rarely showcased distilleries in the Speyside region.
The original release of the collection was presented in 2019 as the largest age-stated single malt series ever released by Chivas Brothers: a total of 15 expressions from four distilleries – Longmorn, Glen Keith, Braes of Glenlivet (also known as Braeval), and the closed distillery of Caperdonich. Each whisky carried an age statement – ranging from 18 to even 30 years of maturation – and the guiding theme was to showcase rare, unique styles from these locations.
In June 2024, the collection underwent a quiet rebranding: the structure was divided into four series – Central Collection, Vintage Collection, Travel Retail Exclusive, and Guest Distillery Collection, which changes its composition each year. New releases include distilleries such as Miltonduff and A’Glac Charrann (Imperial), thereby expanding the scope of the collection beyond the original four locations. The new structure includes both age-stated expressions and vintage editions, while maintaining the focus on rare, matured whisky in limited bottles.
The taste and aroma of the whiskies depend on the specific distillery, age, and type of casks used for maturation. The series offers an incredibly diverse range – from light, floral, and subtle expressions to heavier, deeper, peated, and complex compositions. Common notes include: ripe fruits, vanilla, caramel, spices, heather honey, dark chocolate, toffee, dried plums, nuts, and oak, with an elegant, long-lasting finish.
Some editions (e.g., Caperdonich Peated) stand out with a smoky profile, which is an unusual contrast within the Speyside region, primarily known for its more delicate whiskies.
Each product in this collection tells its own story. Differences stem from an individual approach to distillation, length of maturation (often 18, 21, or even 25 years), as well as the type of casks used – from classic bourbon barrels, through sherry, to unique experiments. Editions are often bottled with natural color, without chill filtration, preserving full flavor and authenticity.
These whiskies are not mass-produced. Each batch is a limited release aimed at discerning consumers – those seeking distinctive whiskies full of character and origin. Some of the most interesting proposals from this collection include:
The Secret Speyside collection’s packaging stands out with a refined, elegant aesthetic that combines the traditions of Speyside with stories of four lesser-known, often forgotten distilleries in the region (Caperdonich, Longmorn, Braes of Glenlivet, Glen Keith).
This unique visual identity was created by the London agency Williams Murray Hamm, which incorporated the rich paisley pattern – a symbol of Scottish heritage – to give each whisky individuality while maintaining consistency across the range. The packaging was designed to visually and symbolically reference the history of each distillery – for example, the "secret well" of Caperdonich or the ruggedness of the Braes of Glenlivet landscape is subtly woven into the label designs, though it is primarily the packaging that
If you are looking for truly unique whisky with soul – editions unknown to the general public but appreciated by experts – then the Secret Speyside collection is perfect for you. We invite you to visit the Propaganda Alkohole store, located at 51 Komisji Edukacji Narodowej Avenue in Warsaw’s Ursynów district, or to shop online. Our experts are happy to help you choose the right bottle – whether as a gift or for your personal collection. We’re waiting for you!